In this deeply researched study, Joseph Slaughter describes the organization, economic power, and cultural impact of three different Christian businesses in pre-Civil War America. He calls attention to the underappreciated of role of Christian enterprise in the development of capitalism and points to descendants of his three examples among evangelical businesses today.

Harmony is Slaughter’s first example. Under the zealous authority of George Rapp, the community of German Lutheran immigrants dominated textile manufacturing in several parts of Pennsylvania and Indiana in the 1820s and 1830s. Harmonists were not always welcome neighbors. With cotton mills, silkworm farms, and new steamboats, Harmonists competed for markets and resources with more efficient organization and more aggressive fiscal operations than their neighbors.

Expectations of Christ’s immanent return contributed to their work ethic and separatism from ordinary society. Rapp’s commune was laying the groundwork for Christ’s return, and the new millennium Christ would inaugurate. With that prospect in mind, community members worked as a unit with strict rules and a strong leader, apart from the allegedly corrupt world of their neighbors.

The Pioneer Stagecoach Line is Slaughter’s second example. In contrast to the separatist piety behind Harmonist enterprise, the Sabbatarian business led by Josiah Bissell, Jr. sought reform and moral improvement throughout American society. Unlike other stagecoach lines in upstate New York that ran seven days a week, the Pioneer Line stood firm against the sin of work on Sundays. Funded by Calvinist Presbyterians and Congregationalists, with cooperating inns along the line to accommodate rest and worship on Sundays, the Pioneer Line aspired to hold all Americans to the nation’s covenant with God, modeled on that of ancient Israel.

The Line enjoyed some initial success. Only a year after its inception in 1828, it commanded two-fifths of the market for stagecoach travel in the busy region around the newly opened Erie Canal. But this success was short-lived. While some riders welcomed morally upright travel, Josiah Bissell’s aggressive sanctimoniousness irritated others, making him a butt of jokes. The Line also struggled to find and retain experienced, cooperative drivers. It went out of business in the early 1830s.

Slaughter’s third and most compelling example of Christian business success is Harper & Brothers. Founded by four siblings and staunch Methodists, Harper’s grew from a printing business into the foremost publishing enterprise in pre-Civil War America. Headquartered in New York City, Harper & Brothers struck it rich with the Illuminated Bible they published in 1846, followed by the popular Harper’s New Monthly Magazine, first published in 1850 and still in print today under an amended title. Harper & Brothers is the most lucrative, expansive, and long-lasting of Slaughter’s examples.

In Slaughter’s typology of Christian businesses – Pietist, Reform, and Arminian – Harper’s exemplifies Arminianism, a theological term for belief in the free will often associated with Methodism. As an expression of their investment in free will, the Harper brothers approached their book and magazine business as means of encouraging virtue in individuals through helpful reading. The Harper Brothers engaged with individuals in the world around them, unlike the Harmonists whose Pietism demanded separation from the corruption of their neighbors. And unlike the challenge to Sunday travel posed by Sabbatarian stagecoaches, Slaughter characterizes the Harper’s Arminian enterprise as an effort not to Reform the world by challenging its immorality but to redeem the world through individual persuasion.

The great contribution of Slaughter’s book lies in his attention to three examples of Christian enterprise in the early United States, never studied as thoroughly before, or sufficiently appreciated for the varying degrees of economic and cultural influence they exerted. That said, Slaughter’s case for the importance of Christian enterprise in pre-Civil War America rests mainly on the shoulders of Harper & Brothers. While some conservative Christians complained about Harper & Brothers’ openness to fiction, and some intellectuals complained about the Brothers’ lack of interest in serious new literature, Harper publications played a major role in shaping the reading culture of nineteenth century America.

The relationship between the Harpers’ Arminianism and the emerging culture of American consumerism merits further discussion. Slaughter invites but does not pursue discussion of religion’s contribution to consumerism, and the prominent role of Methodism and its offshoots played in shaping and propelling its development.

There is also more to be said about the impact of economic and industrial development on Christian life in the early US. In his fine-tuned descriptions of industrial innovation at Harmony, the Pioneer Line, and Harper Brothers, Slaughter invites discussion of industrialism’s influence on American religion but does not develop it.

With respect to Slaughter’s claim that, “the role played by CBEs (Christian business enterprises) offers an alternative to the competing narratives of the Social Control and Democratization Schools” of American religious history, I would disagree. Slaughter’s examples point not to a third and alternative narrative for American religious history but rather to an interesting combination of social control and democratization.

It is difficult to imagine a stronger example of religion as a form of social control than George Rapp’s community. He ruled Harmony with a firm hand, organizing his people as if they were cogs in a machine, with each adult assigned to one specific task to be repeated perfectly. Rapp organized children as well, tasking them with powering mills and gathering worms.

The Reform stagecoach line established by Josiah Bissell can also be appreciated as an effort at social control. Bissell wanted Americans to observe the Sabbath as he thought it should be observed. His Pioneer Line was created to reform the business of American travel, based on the principle that Sabbath observance was fundamental to Christian life and to the nation’s upholding of its covenant with God.

With their commitment to reading as a means of persuading individuals toward virtue, Harper & Brothers falls more easily into a democratization narrative about American religious history. But the Harper’s story also shows how democratization and social control could be overlapping. The Harper story supports a democratization story in which a religious business is able to shape society precisely because it is more indirect, and more respectful of individual will than Pietist or Reform business.

Through the triumph of Arminianism outline in this book, Faith in Markets points to the integration of familiar and often competing narratives of social control and democratization. Evidence of that integration can be seen in the trajectory of Christian enterprise that Slaughter’s examples reveal. Readers interested in US economic history will enjoy this book, as will readers interested in the interplay of religion and American business.

‘Faith in Markets: Christian Capitalism in the Early American Republic’ by Joseph P. Slaughter was published in 2023 by Columbia University Press (ISBN: 978-0-23-119111-1). 400pp.

Amanda Porterfield, Emerita Professor of Religion at Florida State University, is the author of Corporate Spirit: Religion and the Rise of the Modern Corporation (Oxford University Press, 2018).